Consumer AI Summit
SCALE YOURCONSUMERBRAND TO$1B+WITH AI.
The Parker, Palm Springs
November 4–6, 2026
10nine is the billion-dollar consumer summit. The first of its kind — where consumer founders and their teams chart a clear path to $1B+, powered by AI. Three days in the California desert to think bigger about your company, your leadership, and yourself — and to leave with a practical AI action plan, tools, and workflows you can use to scale faster and more efficiently. This is the room you need to be in.
THE EXPERIENCE
10nine is the private annual gathering where the founders, operators, and leaders shaping the next decade of consumer come together to build the future.
It is designed for leaders who are ready to move beyond AI inspiration and into implementation. You will learn what is working, pressure-test what matters for your business, and leave with actionable tools, workflows, and a 90-day plan to help your company build durable competitive advantage with AI.
The programming is intentional, customized, and built around understanding what to do, what to use, where to start, and how to bring your team with you. It is practical, candid, and highly curated — with the space to breathe, connect, and reset built in.
WHY AI, WHY NOW?
Consumer is a great place to be right now — but even the disrupters are getting disrupted fast. AI won't replace great brands, but it will separate the ones that scale from the ones that stall. 10nine is where you get clear.
AI as Table Stakes
It's no longer optional. Every consumer brand competing at scale is integrating AI. The question isn't whether — it's how fast and how well.
AI as Accelerator
Do more with less, move faster, and integrate AI by function — marketing, sales, ops, creative, supply chain, finance. Whether you're rebuilding from the ground up or layering in, we'll show you what's working and how to integrate it into your business immediately.
AI as Competitive Advantage
How do you out-compete AI-native startups? Outmaneuver the big players? Attract and retain talent in a world where agents are talent and talent might work for agents? Upgrade your own personal operating system to compete in the future? The answers are in this room.
AI-Native: The New Playbook
The fastest-growing consumer brands today are being built AI-native — fewer employees, lower costs, faster speed to market. $1B+ is already being built this way. We'll show you how.
FIVE TRACKS. ONE TRAJECTORY.
The program is structured through five tracks designed to move leaders from AI interest to implementation.
Across the summit, you will identify where AI can create the most leverage in your business, understand which tools and systems matter, and leave with a practical path your team can begin acting on immediately.
VISION
Where is AI going — and what does it mean for your company, your leadership and you personally? The strategic horizon, from the people shaping it.
FOUNDATION
Is your data, infrastructure, and operational discipline ready to compound — or will it cap your AI before it starts?
LITERACY
Do you and your team think in AI? Pattern recognition, decision speed, and the cultural shift that separates companies that multiply from those that watch.
APPLIED
What does AI actually look like in production inside a consumer brand? Battle-tested architectures and real use cases, built for consumer — from the experts who've shipped them and operators that are using them.
AUTONOMY
How do you get from where you are today to $1B+ faster than you thought possible — whether you're scaling a brand, launching a new product, or opening a new channel? The agentic playbook, built for consumer operators.
You will leave with:
- A practical 90-day AI action plan for your company
- Tools and workflows your team can begin using straight away
- Clarity on where AI can create leverage across product, growth, operations, finance, creative, supply chain, and leadership
- Priority use cases focused on growth, efficiency, and competitive advantage
- The confidence to prioritize what matters — and ignore what does not
FACULTY CONFIRMED ON A ROLLING BASIS
Every voice is an operator or subject matter expert with immediate application for consumer operators. Confirmed speaker list coming soon.
Vision
CEO · Category-defining consumer brand, $1B+ revenue
Consumer scale, brand leadership, and the strategic horizon for AI.
Founder · Global consumer marketplace and design-led company
Hospitality, brand trust, marketplace behavior, and consumer experience at scale.
Founder & Investor · Consumer internet and long-term market shifts
Entrepreneurship, platform transitions, and how new technology reshapes industries.
Founder · Social platform and consumer network effects
Product culture, creativity, community, and the mechanics of consumer adoption.
Author & Futurist · AI strategy and organizational transformation
What AI means for leadership, company design, and the next decade of consumer.
AI Lab Founder · Frontier intelligence and human implications
Where AI is going, what intelligence unlocks, and what it means for founders and leadership teams.
CEO · Frontier AI company shaping the global AI stack
The strategic horizon for AI, platform shifts, and the implications for every consumer company.
Former Chief Business Officer · AI platform company
How organizations adopt AI, what leaders misunderstand, and how to move from curiosity to execution.
Digital Media Strategist · Platforms, technology shifts, and consumer behavior
How new technologies reshape attention, content, and the consumer relationship.
Brand Strategist · Purpose-led growth and movement building
How consumer brands become cultural movements, not just products.
Investor & Founder · Leverage, judgment, and company-building philosophy
How founders use technology, talent, and capital to create outsized outcomes.
Investor & Operator · Startup scaling and AI-era company building
How ambitious companies move faster, build better, and compete in moments of platform change.
Entrepreneur & Former Chief Business Officer · AI adoption and human transformation
The human side of technological acceleration, leadership, and adapting to exponential change.
Foundation
Chief Data Officer · Leading consumer brand
Data readiness, infrastructure, and operational discipline for AI adoption.
Founder · AI infrastructure built for consumer operators
The technical foundation consumer brands need to scale AI in production.
AI Infrastructure Founder · Data, models, and enterprise-scale deployment
How the AI stack gets built, trained, and operationalized for real-world use.
AI Strategy Leader · Enterprise adoption and operational systems
How companies structure AI implementation across teams, workflows, and decision-making.
Consumer Technology Operator · Wearables, healthtech, and platform growth
How data-rich consumer products create compounding advantages over time.
Technology Operator · AI systems and operational readiness
How scaling teams prepare their infrastructure, workflows, and data for AI.
AI Operator · Applied systems for scaling teams
How AI moves from experiments into durable operating systems.
Technology Operator · Product infrastructure and AI implementation
How technical systems support faster execution, better product development, and consumer scale.
Commerce Platform CEO · Infrastructure for millions of merchants
How consumer commerce infrastructure evolves in an AI-native world.
Literacy
Chief People Officer · High-growth consumer company
Culture, talent, and workforce transformation in the AI era.
AI Educator & Operator · Trained 10,000+ executives
Executive fluency, AI decision-making, and practical team adoption.
Product Educator & Community Builder · Operator learning at scale
How modern operators learn, share, and apply product judgment in fast-changing markets.
AI Educator · Global AI literacy and practical implementation
How leaders and teams develop the fluency required to use AI well.
Marketing & Growth Operator · Consumer engagement and brand transformation
How AI changes consumer engagement, marketing execution, and executive fluency.
Entrepreneur & Creator · Mental models and personal operating systems
How leaders think, prioritize, and upgrade the way they operate.
Media Operator · Executive AI fluency and applied strategy
How leaders cut through hype and develop practical AI judgment.
Content & Venture Strategist · AI-era learning and audience development
How founders and operators build taste, judgment, and distribution in an AI-enabled world.
Applied
Chief Operating Officer · $500M+ consumer brand
AI in operations, supply chain, growth, and execution at scale.
VP of AI · Multi-channel consumer company
Real-world AI use cases across commerce, marketing, product, and customer experience.
Founder & Operator · AI-enabled consumer health and applied automation
How AI transforms consumer healthcare, service delivery, and operating leverage.
CEO · AI infrastructure company serving enterprise and consumer use cases
How companies deploy AI into production, manage data, and build real-world applications.
Founder / CEO · Category-defining infant nutrition brand
How modern consumer brands scale trust, community, supply, and category leadership.
Founder / CEO · Mission-driven grocery and membership platform
How consumer brands build loyalty, operations, and recurring relationships at scale.
Founder / CEO · Breakout beverage brand with cultural velocity
How brand, distribution, storytelling, and operational execution create outsized consumer momentum.
Moderator & Operator · Consumer, capital, and applied business-building conversations
How to translate ideas into practical, operator-relevant discussions.
Autonomy
Founder · AI-native consumer brand, built with a team of 12
Lean company design, AI-native workflows, and next-generation consumer scale.
CEO · Scaled from $10M to $500M using agentic systems
Agentic operations, autonomous workflows, and speed-to-market advantage.
Founder · Developer platform for AI-enabled builders
How agentic tools change software creation, product velocity, and team structure.
Founder · Autonomous coding and multi-agent engineering company
How AI agents reshape technical work, execution speed, and company design.
Founder & Cultural Operator · Energy, resilience, and brand-building
How founders build personal operating systems that support ambition and scale.
Founder & Endurance Operator · Human performance and high-intensity leadership
How resilience, discipline, and physical capacity shape leadership under pressure.
AI-Native Brand Builder · Lean teams and autonomous workflows
How consumer companies can scale faster with fewer people, lower costs, and smarter systems.
Operator · Agentic systems for new product, channel, and market expansion
How autonomous workflows help brands launch faster, test more, and compound learning.
WHO THIS IS FOR
- 01Founders and operators building ambitious consumer brands
- 02Consumer brand leaders rebuilding product, growth, finance, and ops around AI
- 03Operators who treat AI as the engine of the brand and want to get even stronger
- 04Future builders ready to fuel their ambition to $1B+ with AI
- 05Leaders who want to upgrade their own personal OS to prepare them for the future
RESERVE YOUR SEAT
Choose your 10nine experience. Reserve General Admission now, or request an invitation to Inner Circle for a more curated layer of programming, access, and relationship-building.
GENERAL ADMISSION
200 SEATSLimited to 200 seats — full access to the 10nine Summit experience.
Reserve and pay now to lock your seat, then complete a brief attendee form so we can customize your experience.
- —Access to the two-day main summit at The Parker, Palm Springs
- —All keynotes and workshops
- —Curated breakouts based on stage and vertical
- —AI-matched founder introductions
- —Personality profile and business compatibility report
- —Full session recordings and frameworks library
- —Welcome reception and closing celebration
- —Summit app and private attendee directory
INNER CIRCLE
50 SEATSEverything in General Admission, plus a more intimate layer of programming, access, and relationship-building.
We curate the table carefully and will sit beside GroundForce portfolio company CEOs. Every application is reviewed personally — for fit, altitude, and what you bring to the room. Reviewed within 72 hours.
- —Full access to the three-day 10nine Summit at The Parker, Palm Springs
- —Dedicated Inner Circle-only programming on Day 1
- —A facilitated personal and company AI vision process, including a practical 90-day implementation plan
- —Peer matching with learning and integration partners across the summit experience
- —Curated small-group conversations with founders, operators, capital partners, and strategic voices
- —Expert deep-dives with selected speakers and operators after they come off stage
- —A Jeffersonian Dinner: an intimate, facilitated evening conversation with Mark and a featured guest, designed for candid exchange rather than performance
- —Bespoke introductions to selected sponsors, speakers, and peers upon request
- —Access to the exclusive Inner Circle lounge, with restorative experiences available during break times
- —First access to the 2027 summit
- —Post-summit mastermind cohort
QUESTIONS
- Is this for me?
- Can I bring my team?
- Who is behind the summit?
If you founded, run, or are part of the executive team of a consumer brand — or a company rebuilding around consumer — this summit was built for you. Whether you're scaling what's working, integrating AI into your operations, or rethinking the business from the ground up, 10nine is where you get clear on what's next. And where you get the space — away from the noise, in the right environment — to actually think.
Yes, and we encourage it. The AI rebuild touches every function — product, marketing, ops, finance, creative. Many companies bring two or three leaders because alignment at the top is what makes implementation stick.
Email us for team pricing on three or more seats.
10nine is built by Groundforce Capital — investors in Liquid Death, Bobbie Baby, Thrive Market, Thistle, OWYN, Vive Organics, and more — in partnership with Bell Innovation Group: founders and operators who have been in the seats you're in.
Mark Rampolla founded ZICO Coconut Water, scaled it into a category-defining consumer brand, and sold it to Coca-Cola. Then he bought it back. Today he's building again — faster, leaner, and with AI embedded from the ground up. He knows what it takes to build a billion-dollar consumer brand, and he knows what it takes to rebuild one.
Dan Gluck built Health Warrior from scratch and sold it to PepsiCo. Like Mark, he's been on both sides of the exit — and is now back in the arena, helping consumer brands navigate and integrate AI in real time.
Marcus Bell is a polymath and technologist who has been working in AI for over a decade — well before it became a boardroom topic. He has launched multiple multi-million-dollar businesses as a solo operator, using AI as the core engine. He brings rare, practical depth on what AI can actually do inside a consumer business today.
Safiyah Gold brings the frontier perspective — MIT-trained, a graduate of Peter Diamandis's Abundance 360 Strikeforce, and deeply networked across the VC and innovation ecosystem. She connects the dots between where AI is going and what consumer operators need to do about it now.
We've built brands, sold them, and built again. 10nine exists because we wish this room had existed when we needed it most.
The room where the next billion begins.
250 consumer founders and operators — building better companies and better versions of themselves. In a setting designed to inspire, restore, and send you home ready to exceed your own ambition.